The Art of the Guest Experience

by Ashleigh King, Flamingo Heights Podcast Studio

Podcasting isn’t just about recording conversations—it’s about creating memorable experiences. As the host of Nurture Your Zest and founder of Flamingo Heights Podcast Studio, I’ve learned that rolling out the pink carpet for guests can transform your show. Here’s how to make your podcast guests feel like stars and keep them coming back for more.

Curate Your Guest List with Purpose

Selecting the right guests is crucial. It’s not just about who’s popular or well-known—it’s about who aligns with your podcast’s values and resonates with your audience. For Nurture Your Zest, I focus on deep thinkers, creatives, and curious souls who embody courage, creativity, curiosity, inspiration, and zest.

Consider creating a visual representation of your podcast values. I’ve mapped out colours, scents, and motifs for each value, which helps me make decisions about guests and content. This approach ensures every episode contributes to your show’s overall vision.

Pre-Recording Preparation: The Key to Success

The guest experience begins long before the recording starts. Here’s how to set the stage for a great episode:

• Provide clear briefings and instructions

• Clarify accessibility needs and reasonable adjustments

• Send guest consent forms to avoid future complications

• Offer a warm welcome and refreshments

• Take behind-the-scenes photos to build excitement

Remember, your goal is to make guests feel comfortable and valued from the moment they agree to appear on your show.

Navigating the Recording Process

Even seasoned professionals can feel nervous in front of a microphone. Here’s how to help your guests shine:

• Meet them where they’re at emotionally

• Use breathing techniques to calm nerves

• Be prepared to pause if needed (but don’t forget to press record again!)

• Keep guests hydrated—offer water, tea, or coffee

• Build rapport, but maintain professional boundaries

Pro tip: Encourage guests to eat green apples before recording—it helps prevent lip-smacking sounds!

Post-Recording: Maintaining the Relationship

Your responsibility to your guests doesn’t end when the recording stops. Follow these steps to ensure a positive post-recording experience:

• Send a thank-you message promptly

• Ask for feedback on the recording process

• Request a testimonial for your show

• Provide guests with their assets and clarify usage terms

• Share the episode on social media and tag your guest

• Invite guests to exclusive events or reshare their episodes periodically

These actions show your appreciation and help build lasting relationships with your guests.

Editing with Discretion: Balancing Content and Ethics

As podcasters, we have a responsibility to our guests and audience. While compelling content is important, it shouldn’t come at the expense of ethics or someone’s wellbeing. Be mindful of:

• Avoiding ‘trauma mining’ for clickbait

• Respecting guests’ privacy and boundaries

• Editing out potentially harmful or sensitive information

• Considering the long-term impact of the content you release

Remember, your integrity as a host is just as important as the content you produce.

Lessons Learned: Avoiding Common Pitfalls

Through trial and error, I’ve discovered some crucial dos and don’ts:

Do:

• Provide a preening station for guests (especially for video podcasts)

• Credit sources and respect intellectual property

• Research your guests thoroughly before they arrive

Don’t:

• Share conspiracy theories or unverified information

• Risk defamation—use ‘allegedly’ when discussing sensitive topics

• Ghost your guests—always follow through on releasing recorded episodes

What We’ve Learned About Creating Exceptional Guest Experiences

Crafting a stellar guest experience is an art form that combines preparation, empathy, and professionalism. By focusing on your guests’ comfort and aligning their stories with your podcast’s values, you create content that resonates deeply with your audience.

Remember, every interaction with a guest is an opportunity to elevate your show and create lasting connections. Whether you’re just starting out or looking to refine your existing process, implementing these strategies will help you roll out the pink carpet and make your podcast truly unforgettable.

Ready to Take your Podcast to the Next Level?

Looking for more in-depth insights and practical tips on creating exceptional guest experiences? Contact Ashleigh.

If you’re looking for personalised guidance, funding is available to work with Ashleigh and her team through the Business and Intellectual Property Centre in Newcastle-upon-Tyne.

Let’s make your podcast shine!